Established in 1995 to provide domestic distribution services for RSA Media Relations, Odyssey Culture co-ordinates syndication of original and packaged entertainment and factual programming to Chinese provincial, city and cable networks. This includes the 217 members of the City TV Stations Association.

TV shows versioned and distributed via Odyssey Culture's network of regional distributors include weekly strands like Bilingual 30, Bridge (Talk Show), Business Report, Euro Sports Report, Musicmakers and Michelin Motorsports World and special shows and series including Chinese Animation Showcase, New Year Around the World and Rougemont Nature Museum.

Odyssey Culture exclusively provides Odyssey Media Consulting, its partners, subsidiaries, joint ventures and sponsor clients with distribution services in China, including the versioning and duplication of sponsored media content. Odyssey Culture also has strong capabilities in the print sector, co-ordinating publication of consumer titles across a wide range of factual genres.

Following the establishment of Odyssey Investment Consulting, OMI appointed a nominee to the Board of local joint-venture partner Odyssey Culture and has agreed terms for Odyssey Media Consulting (or another member of the Odyssey Media Group) to acquire shares as and when PRC law permits.

General Manager - Mr. Guo Zhiping