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Given
the size and complexity of the PRC market, international investors
and media, entertainment and leisure sector companies entering
the mainland market place a very high premium on credible independent
research services, and the very few companies able to supply them.
In addition to its strong in-house research capabilities and practical
experience gained from implementing breakthrough projects across
core disciplines, OMI is committed to building interests in
the independent trade research and publishing sector through direct
investment in companies with established reputations in their
specialist field.

In 2000, OMI acquired a strategic stake in CMM
Intelligence Limited. Established in 1998 from the Trade Press
Division of RSA Media Relations, CMM-I is the leading supplier
of strategic media information and research products and services
to international and Chinese media companies, trade publishers
and event organizers.
CMM-I publishes the China Media Monitor newsletter, the
China Media Yearbook & Directory and The World TV Guide
(Chinese edition). CMM-I co-hosts PRC media seminars and conferences
inside and outside China. Event partners include the Asian TV
Forum, Beijing TV Week, Changchun TV Festival, China Radio, Film & TV EXPO, DISCOP, HKFilmart,
Kids World, MIP'TV, MILIA & MIPCOM, Shanghai Film & TV Festival and Sichuan
TV Festival.
Long term information partners include ACNielsen, CSM, CVSC and
SARFT Information Center, while trade press clients have included
Asia Brand News, Asiacom, Asia PR News, Asia Image, Cable &
Satellite Asia, EIU Business China, Hollywood Reporter, Kemps
Directory, Media (English/Chinese), Media Circus, MIP'TV
News, Television Asia, TBI Yearbook, TV International and
other leading trade titles.
With its unrivalled services and trade relationships inside and
outside the country, CMM-I has built a strong and growing client
base that includes the following leading media companies:
BBC Worldwide, Beta Film, BRFT Group, Business Week, Carat,
Carlton, CCTV, CETV, Cinar, Deutsche Welle, Disney, Discovery,
Encore, ETVE, Granada, JWT, McCann Erickson, Proctor & Gamble,
NBA, News Corp, Star TV, Turner, Viacom, Worldspace and Zenith
Media.
Supported by Odyssey Investment Consulting,
CMM-I established its Beijing representative office in June 2001.
This office now manages enhanced mainland information gathering
operations, further consolidating CMM-I's position as the leading
source of independent market intelligence and generating new revenue
streams from territory representation agreements.
Managing Director - Ms. Anke Redl
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