With commercial advertising and sponsorship driving forward media, entertainment and leisure sector trends in China, marketers have never had a better opportunity to implement highly creative strategic campaigns that take greater control over the means of production and distribution.

The acquisition of RSA Media Relations in 2000 allows OMI to build on a ten-year track record of delivering successful commercial sponsorship campaigns for leading international and Chinese brands in China. By utilizing the full resources and experience of its Group and project companies, OMI now has the unique capability to support its clients in the management of project planning AND the implementation of strategic actions through the line.

Along with increasingly sophisticated marketing strategies, OMI is constantly extending its work for international and Chinese clients to include the development, implementation and management of projects that incorporate active CRM systems into media-led campaigns.

• Odyssey Media Consulting Limited
• Odyssey Culture Limited
• CMM Intelligence Limited
• Success Stories

OMI's 100% owned subsidiary Odyssey Media Consulting Limited co-ordinates Odyssey's activities in PRC media sectors and is the key operational unit managing the core sponsorship business. OMC develops strategic sponsorship and advertising campaigns for clients with very specific briefs.

Delivering in China through Chinalive and Odyssey Culture, OMC's strong broadcaster agreements, intellectual property assets and goodwill are built from over 50 successful campaigns on the mainland for major sponsor clients. These have included:

Managing Director - Mr. Rowan Simons