As many companies look forward
to their first consolidated entry into the China market, OMI
is proud to look back to a decade of successful work for leading
clients active across all our core business sectors.
OMI project companies have broken new ground at every stage, setting
the standards for later developments and opening the market
to the benefit of all. Here are just a few brief examples of
representative media projects completed between 1992 and 2002. As always,
they are considered from the client's angle.
Producing in (and for) China is fraught with difficulty for
foreign companies. From the import of equipment and securing of
filming permissions to the supply of local production staff and
access to post services, OMI's primary production unit Chinalive
is behind the work of many leading programs broadcast worldwide.
| Major
League Baseball
|
When
China launched its first professional baseball league,
Chinalive told the story for Major League Baseball Productions'
This Week in Baseball through original filming
in Beijing and Guangdong with partners BTV Sports and
Guangdong TV Sports.
|
| NBA |
When
Chinese basketball player Yao Ming became the NBA's
top pick, NBA accredited production company James D.
Stern Productions knew they had to cover the story with
a special feature in China ahead of his arrival in the
USA. Chinalive provided equipment and logistic support
as they followed the giant player during his final days
in China.
|
| Sporting
Frontiers |
When
this international sports marketing firm decided to
co-produce a series reviewing the history of the Asian
Games with CCTV, Chinalive Director Jeff Stone co-ordinated
the production in Beijing, guaranteeing high production
standards to a very tight deadline.
|
| Unisys |
Preparing
for an important Beijing conference with senior executives
from the USA, this leading computer company required
a four camera live to tape conference broadcast operation
as part of a corporate documentary. Sourcing the equipment
and crew from Chinalive, Hongkong production company
Kiwi Films completed to full client satisfaction.
|
| World
Sport Group |
With
China's qualification for the 2002 World Cup, leading
sports producer World Sport Group realized that original
footage of Chinese fans was essential. Chinalive provided
news and feature footage through the tournament, ensuring
that the enthusiasm of the nation was well represented.
For the 2002 Asian Games, Chinalive produced features
on key Chinese athletes.
|
|
Chinalive also manages OMI
co-production of original and versioned factual programming with
international and domestic partners:
| 10,000
li in Search of Football's Roots
|
This
6 x 15 minute series was co-produced in the UK with Beijing TV, Oriental TV and Guangdong TV. Involving
two crews filming at locations across the country, the
series was nominated as Best Co-production at the Asian
TV Awards.
|
| The
Liverpool Story |
This
8 x 50 minute series for Granada Media included classic
documentary and match footage of Britain's most successful
football club. OMC managed the Chinese production
that included a special one hour bilingual studio production
with Club Ambassador Ian Rush.
|
| Wandering
Acrobats of Wuqiao |
This
one hour OMC - BTV documentary was directed by Emmy
winner Andrew Ellis. It premiered on SBS Australia and
sold to Asian, European and North American markets,
becoming the benchmark for co-production of social documentary
in China and one of the most successful Chinese factual
programs since China opened to the outside world.
|
|
Other productions involving Chinalive partners include Lu Xun,
Olympic Dreams, Search for the Loulan Kingdom, Search for Shangrila,
China's UN Heritage Sites, Discovery World Birthday, New Year Around
the World, World Cup Journey, BTV Bilingual.
Sponsors drive media business in China and OMC has managed
strategic campaigns for many forward thinking clients facing specific
challenges in establishing their brands here. OMC solutions
are always highly creative and fully utilize our unique understanding
of PRC media, production, distribution and broadcast systems.
| Adidas
|
The
world's leading sports goods manufacturer is also the
leading sponsor and supporter of grass roots football
development around the world. To complement its existing
strong relationships with the China Football Association
and other specialist academies and clubs, central Adidas
support for the launch of ClubFootball managed by OMC
provides an exclusive association set to continue to
the 2008 Olympics and beyond.
|
| Cable
& Wireless |
Ahead
of its sale of Hongkong Telecom, Cable & Wireless was
anxious to build awareness of its corporate image among
the decision making population of Beijing. Client surveys
showed that C&W's two year sponsorship of live coverage
of FA Premier League managed by OMC was the
single most effective action to boost awareness among
this target audience.
|
| Hong
Xing |
When
the leading Chinese alcohol brand felt there was too
much clutter around prestigious Chinese cultural events,
it asked OMC to deliver a high brow international
association. Together with CCTV and ORF, OMC managed
the brand's sponsorship of the live telecast of the
world famous Vienna New Year's Day Concert, an association
that cannot be matched for pure class.
|
| Michelin |
When
the world's leading tire manufacturer entered the China
market, it needed to build brand awareness among the
general public and motoring enthusiasts. OMC created,
produced and distributed Michelin Motorsports World,
the first weekly motorsports magazine show on Chinese
TV that ran from 1995 - 2000.
|
| Motorola |
When
the world's leading mobile communications brand found
that advertising around the top rated BTV Sports News
was booked out for a year, it turned to OMC. Our
10 second high impact Play of the Day solution
was inserted into the program, providing the client
with superior exposure and presenter acknowledgement
every day for the whole year.
|
| Rougemont |
When
the Canadian pure fruit juice manufacturer launched
in China, they were looking for close association with
the natural world and the environment. OMC solutions
included syndication of the Emmy Award winning series
Eyewitness as Rougemont Nature Museum to 28 target
broadcasters and the Rougemont Environmental TV Awards
involving original productions from over 80 local broadcasters.
|
| Shell |
When
Shell wanted to react to growing consumer interest in
cars in the mid-1990's, it chose Auto Express, the first
consumer motor show on Chinese TV and an OMC - BTV
co-production launched in 1994 to play an important
role in its campaign. By sponsoring the show's Auto
Test section, filmed on location at Beijing's No.1
test facility, Shell established its status as the objective
judge of all new car launches in China.
|
|
|
